(“Privacy Statement”)

Last updated: 16 June 2014

ToyQuest is committed to protecting your and your family's personal information. Our objective is to ensure that our products and services are safe and enjoyable for our customers.

This Privacy Statement relates to our use of any personal information you or any child under your care provides to us via phone or text, by email, in letters or correspondence. It also relates to our use of any personal information you, or any child under your care, provide to us online or via any mobile device.

ToyQuest is committed to safeguarding your personal information and the personal information of any child under your care. Whenever such information is provided, we are legally obliged to use the information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 and the Children’s Online Privacy Protection Act (COPPA) of 1998 (together the 'data protection laws'). According to the data protection laws, it is necessary for us to obtain parental permission for all children under the age of 13 to register to use our products and services, or sign up for email newsletters. We will not knowingly accept any information by any children under the age of 13 without the express permission of their parent and/or guardian. For any children under the age of 13, a parent or legal guardian must provide consent before any personal information is gathered. If you are under 13, we may separately contact your parents or legal guardians to get consent and verification. If you believe we may have personal information about a child under 13 that was not provided with parental consent, please click here to contact us.

By using our products and/or by providing us with any information, you consent to the collection, processing, maintenance and transfer of personal information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a national. If you do not agree to this, please do not use our products or provide us with any information.

Our information practices are fully explained below as required by the data protection laws and the Federal Trade Commission (FTC).


We are ToyQuest Limited, a company incorporated under the laws of Hong Kong, China with our principal place of business at 8th Floor HK Spinners Industrial Building, 818 Cheung Sha Wan Road, Kowloon, Hong Kong, China (ToyQuest or us or we or our).

We operate the My Friend Cayla website ( and its accompanying mobile applications (including the My Friend Cayla app (together our “Services”).

If you have any questions regarding our privacy practices or this Privacy Statement, you can contact us here. We value your feedback and will always strive to answer any questions you may have or address any concerns you raise with us.


We collect personal information about you when you register with us, use our Services, answer our questions or provide feedback. We may also record our communications with you. Some of the information is provided by you and some of the information is automatically collected (such as information from your browser or device).

General Information Collected:

System logging: Our webserver and e-mail systems keep log files about network transactions. We analyze these log files to calculate statistics on which pages are visited and how long visitors use our Services. We do not track individuals with this information. We are required to retain this information for the security of our Services. E-mail addresses of messages sent from our system are logged as well. These logs are not viewed unless necessary for security reasons and are deleted after 30 days.

Internet Addresses: we gather Internet Protocol (“IP”) addresses and pages viewed as part of the logging system within our webserver. When calculating statistics on visits and pages viewed, IP addresses are used in broad calculations. IP addresses are never used to identify someone personally unless a security breach requires such an investigation.

Email Lists and Surveys

Occasionally, people may wish to join email distribution lists. When registering, data is collected to enable us to send messages about ToyQuest and its products and Services. Information requested may include the user’s name, email address, and/or zip or postal code.

Dates of birth may be collected to let us know that the right age groups like our Services. We also require the birthday so that we may comply with the requirements of the data protection laws. The date added to the list is collected indirectly. If your child subsequently is removed from the list, we use this information to determine how long a child enjoys our e-mail messages. We do not disclose this information to third parties.

Occasionally we collect surveys from users of our Services. Any personal information is supplied either optionally or anonymously. Personal information supplied is not saved.

Information collected when you use the My Friend Cayla App

The App provides users with voice-to-text and text-to-voice technology to enhance the play experience of Cayla. Once you have downloaded the App, you can start interacting with Cayla by asking Cayla questions. Cayla connects to the App using Bluetooth technology and then voice recognition technology converts the questions asked by a person to Cayla into text. This text string is used by the App to retrieve answers to the questions asked using the following pre-approved as Internet sources: Google Search, Wikipedia and Weather Underground ( (collectively known as the “Internet Sources”). When you ask the App a question, this information request is stored on a Nuance Communication (for Apple-based users) or Google (for Android/Google based users) server in the cloud. Cayla and its technology functions are equipped with filters to prevent the display, speech and recognition of words that would be considered offensive and inappropriate for children. Cayla is programmed to not utter, display or say words or images that would be inappropriate for children to see or hear. To better understand the privacy policy of our partners, please read their privacy policy statements for Apple and Android users.


We use the information collected about and from you for a variety of business purposes, including for example, to:

  • respond to your questions and requests;
  • provide you with access to certain functions and features of the Services;
  • verify your identity and seek your consent;
  • communicate with you about your account and activities using the Services;
  • communicate changes to any of our policies or Services;
  • improve our Services;
  • to provide you with the most user-friendly navigation experience
  • for internal business purposes (including calculating statistics); process applications and transactions;
  • to meet our legal and regulatory obligations and protect our legitimate interests;
  • to carry out research and analysis, training and quality assurance;
  • if you agree, to contact you about other services and products that we think may be of interest to you; and
  • for any other purposes which we clearly explain to you at the time you provide your personal information or to which you otherwise consent.


Except as provided in this Privacy Statement, we will not provide any of your personal information to any third parties without your specific consent.

We will never sell or trade personal information provided or automatically collected with any third party.

We may however share your information in the following limited circumstances:

Services Provided by our Trusted Partners

We work with trusted partners to perform tasks on our behalf and we may need to disclose your information to them to enable them to provide our products and Services to you.

Business Transfers

Your information may also be used by us or shared with our subsidiaries, affiliates and other entities in the family of companies controlled by ToyQuest for internal reasons, primarily for business and operational purposes. As we continue to develop our business, we may sell or purchase a business or assets. If we purchase another entity or if another entity acquires us or all or substantially all of our assets, or assets related to the Services, any information that we have collected about the users of our Services may be disclosed to such entity as part of the due diligence process.

Legal Disclosure

We may transfer and disclose information, including your personal information:

  • to third parties to comply with certain legal obligations when we believe in good faith that the law requires it;
  • at the request of governmental authorities conducting an investigation (including criminal investigations);
  • to verify, enforce or apply our applicable policies;
  • to respond to an emergency; or
  • otherwise to protect the rights, property, safety, or security of ToyQuest, our customers or others. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. If you find it difficult to change the setting on your browser please go to where you will find information on how to do this on a wide variety of browsers. Please be aware however, that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.


We maintain tight controls over all the data we collect, retaining it in firewalled and secured databases with strictly limited and controlled access rights, to ensure it is secure. Where we have given you (or where you have chosen) a password that enables you to access certain features of the Service, you are responsible for keeping this password confidential. Please do not share this password with anyone. You are solely responsible for all access to our products and services using your password.

We will undertake internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorised access to systems where we store personal information. Please remember however that unfortunately no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.


Now this is important:

  • You have the right to ask us not to process your personal information for marketing purposes. We would however like to send you information about our Services which may be of interest to you. If you don’t like this, we are happy to stop at any time - just contact us here. On mobile devices, you can manage notices you receive about our Services by using the settings on your device.
  • We want to ensure that any personal information we hold about you is correct and you have a right to ask us to update our records or delete any personal information we hold about you (although we may need to keep that information for legitimate business or legal purposes).
  • You have the right to access information we hold about you.

Please be aware that we are under no obligation to store personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information. In addition, please note we do not keep personal information for longer than is necessary but that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. We will however ensure that your personal information is ‘put beyond use’ in that we will not be able, or will not attempt, to use such personal information to make any decision which will affect you, we will not give any other organisation access to such personal information and we will surround your personal information with appropriate technical and organisational security in line with this policy.

If you would like to have information about you or a child under your care deleted, please contact us here.


ToyQuest tries to provide a safe, fun, and private environment for kids to learn about its various toy products and offerings. We may link to other external websites for your convenience. PLEASE NOTE: although we have taken great care in choosing family-friendly websites to which we link, we are ultimately not responsible for their content or collection practices and recommend that you read their privacy policies before providing them with any personal information.


This Privacy Statement may be updated from time to time so you may wish to check it each time you submit personal information to us. You can find the most up to date version of the My Friend Cayla Privacy Policy here. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use our Services.


If you have further questions about this Privacy Statement, please contact us here.

Smart device required for all play modes (not included). Some play modes require an internet connection speed 3G or faster, broadband via Wi-Fi recommended.

Users of the iOS app can ask up to 3,000 questions which require an internet connection– approximately 50 continuous hours back-to-back! An add-on can be purchased for a small fee. There’s no limit to how much Cayla can talk about herself, play games, and so on. Android users have unlimited use.